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China Medical Beauty Industry analysis

Driven by the rise of the younger generation of consumer groups and the development of new models in the medical beauty industry,the penetration rate and consumer demand of China's medical beauty industry continue to rise.In 2018,the penetration rate of Chinese medical users reached 7.4%,and women were the main medical and aesthetic consumers.The proportion is 88.9%.At present,there are more than 10,000 registered medical and beauty institutions in China,and the industry is in a period of rapid development.iiMedia Research found that embedding,double eyelids,and full body fat filling are the favorite surgical items for Chinese women and medical consumers,while nasal synthesis,tautological fat,cheeks,hair transplants,etc.For the Chinese male medical beauty consumer's favorite surgical project,potential customers in China's medical beauty industry are most concerned about the safety of surgery,followed by medical qualifications and word of mouth and surgery prices.Medical beauty as an emerging industry,public relations crisis,strict industry supervision,lack of relevant professionals is a factor that restricts its development,and in the future,with the influx of capital from the industry,the competition in China's medical and aesthetic industry will become more intense.